Don’t have any local news programs interested in covering your next event? No need for them now, because with the newest event technology, Periscope, you have your own personal TV channel. This is a live streaming app that broadcasts your video directly to your viewers. This app is fast and easy, there is no time spent editing, simply stream your events or exclusive interviews to your viewers and, BAM!, done. This is a new way to connect to your audience in an authentic way; check out some of Periscope’s perks!
Your next question may be “How will people find me on Periscope since it’s so new?” Twitter is the owner of this new technology phenomenon, so once your broadcast is out a link is sent to your timeline! Hype up your event on social media beforehand, this way your followers have something to look forward to. Much like a live broadcast your followers can ask questions or tell you what they think about your topic/event. This is great since they can be part of the conversation and can engage in your event more than ever!
Make sure your Periscope account is unique and searchable; for event planners let your followers know what you plan post, use key words and be sure they understand it is about event tips or showcasing the end result of your amazing event! The best part is how shareable it is, no need for any hassle.
Behind the scenes content
Events can get crazy (we know!) but use that to your advantage; broadcast behind the scenes shots. Sometimes things go wrong and you need to think of a creative way to fix it; showcase that and viewers can awe in amazement by your super powers! Photos are great, but go to the next level by sharing a 360-degree view of your event space, giving viewers more insight into your event with Periscope.
Lights, camera, action!
Before you start streaming there are a few things to think about ahead of time. Be careful about shaky cameras. Your video is live and you want it to look presentable. Also remember to go over your talking points before the camera is rolling. Most importantly: Be YOU! This is about showcasing your event and having your personality shine. Remember to let those you are interviewing know that they have one take. It may be intimidating for some, but you get more authentic results in the end.
Use Periscope to your advantage, give your audience something they didn’t even think they needed! Still want more information? Check out another great blog, The Social Tables Blog, for more insight on this powerful new technology!